Customized Sports Nutrition For Endurance Athletes
Posted on Jul 20, 2010 under Uncategorized | No Comment
At the vendor expo before my Eagleman half-ironman, I was excited to see a booth for Infinit Nutrition. I’d seen their ad in a Triathlete magazine and remembered that they customize their drinks to each athlete’s needs/wants. You can go to their website and experiment by adjusting a series of sliders on topics such as calories, flavor, flavor strength, sodium (for cramping prevention), protein, electrolytes, etc. Seemed like an awesome idea, but I’d forgotten about it.
The rep at the booth asked me a bunch of questions — How long is my normal workout? Do I ever get muscle cramps during training or races? Ever get drowsy during long rides? — and said he’d be in touch. A few days after the race, sure enough I got an e-mail from him with a formula customized just for me.
I ordered it and will let you know what I think. (I saw that Infinit now has a questionnaire on their site to help you customize your own formula. Or you could probably just call them directly if you’d prefer to deal with a live person.)
[Post Update: This just in. The folks at Infinit Nutrition saw my post and are offering a special discount code for readers of this blog. Click this link to get your Infinit Nutrition coupon code.]
I’m psyched about a nutrition product tailored to my unique body type and needs (Clydesdale w/ some muscle cramping issues and a good reaction to caffeine). No more sticky gel packs to deal with. No Gatorade-induced tummy issues! And a consistent source of calories, rather than a spike in the middle of a race when I’m likely already depleted.
More later!

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